Privacy Policy

Purpose of this privacy policy

The purpose of this privacy policy is to inform users of our site about the personal data we collect as well as the following information, if applicable:

• The personal data we collect;
• The use of collected data;
• Who has access to the collected data;
• The rights of the site users;
• The site’s cookie policy.

This privacy policy works in parallel with the general terms of use of our site.

Applicable laws

This policy complies with the laws set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada.

For residents of EU countries, the General Data Protection Regulation (GDPR) governs all data protection policies, regardless of where the site is located. This privacy policy aims to comply with the GDPR. If there are inconsistencies between this policy and the GDPR, the GDPR will apply.

For residents of the state of California, this privacy policy aims to comply with the California Consumer Privacy Act (CCPA). If there are inconsistencies between this document and the CCPA, state law will apply. If we find inconsistencies, we will modify our policy to comply with the relevant law.

Consent

Users agree that by using our site, they consent to:

• the conditions set out in this privacy policy;
• the collection, use, and retention of data listed in this policy.

 

Personal data we collect

Data collected automatically

When you visit and use our site, we may automatically collect and store the following information:

• IP address;
• Location;
• Hardware and software details;
• Links that a user clicks while using the site;
• Content that the user views on the site.

Data collected non automatically

We may also collect the following data when you perform certain functions on our site or when you become the owner of a product sold by MRG Canada through its dealer network:

• First and last name;
• Email;
• Phone number;
• Address;
• Postal code;
• Your company name;
• Type of industry.

This data may be collected when you complete an information form, a quote request, or when you purchase a product through our dealer network. In the case of a quote request, we may forward your data to the designated dealer(s) to respond to your requests.

Please note that we only collect data that helps us achieve the goal stated in this privacy policy. We will not collect additional data without informing you in advance.

Also note that if you purchase a Deutz-Fahr product equipped with an active “Agrosky” telemetric data transmission device, additional consent will be requested to allow the manufacturer SDF and MRG to use this data in a very specific framework, which will be specified in this consent form.

How we will use personal data

The personal data collected on our site will be used only for the purposes specified in this policy or indicated on the relevant pages of our site. We do not use your data beyond what we disclose.

The data we collect automatically via this website is used for the purposes of improving the user experience, advertising preferences, and marketing profiling.

The data we collect non-automatically via the website is used for communication purposes.

Who we share personal data with

Employees

We may disclose to any member of our organization the user data that they reasonably need to achieve the objectives set out in this policy.

Third parties

We may share user data with third-party partners only to help us achieve the objectives set out in this policy, including dealers to meet your information or submission needs.

Third parties will not be able to access user data beyond what is reasonably necessary to achieve the given objective.

Other disclosures

We are committed to not selling or sharing your data with third parties, except in the following cases:

• If the law requires it;
• If it is required for any legal procedure;
• To prove or protect our legal rights;
• To buyers or potential buyers of this company in the case where we seek to sell it.

If you follow hyperlinks from our site to another site, please note that we are not responsible and have no control over their privacy policies and practices.

How long we store personal data

User data collected by the web will be kept for a duration of 24 months after the last communication.

We will ensure that users are notified if their data is kept longer than this duration.

How we protect your personal data

The personal information we collect is kept in a secure computer environment.

We ensure the security of your confidential information by integrating the appropriate technologies according to the best usage practices at the time of collection.

While we take all reasonable precautions to ensure that our user data is secure and that users are protected, there is always a risk of harm. The internet as a whole can sometimes be unsafe and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Minors

For EU residents, the GDPR specifies that people under the age of 15 are considered minors for the purposes of data collection. Minors must have the consent of a legal representative for their data to be collected, processed, and used.

Your rights as a user

As a user, you have the right to access all your personal data that we have collected. In addition, you have the right to update or correct any personal data in our possession provided it is acceptable under the law.

You can choose to delete or modify your consent to the collection and use of data at any time, provided it is legally acceptable to do so and you have informed us within a reasonable time frame.

How to modify, delete, or challenge the data collected

If you wish for your information to be deleted or modified in some way, please contact our privacy officer here: admin@mrgcanada.com

Cookie Policy

A cookie is a small file, stored on a user’s hard drive by the website. Its purpose is to collect data related to the user’s browsing habits.

We use the following types of cookies on our site:

Functional cookies

We use them to remember all the selections you make on our site so that they are saved for your next visits.

Analytical cookies

This allows us to improve the design and functionality of our site by collecting data on the content you access and cling to while using our site.

Targeting cookies

These cookies collect data on how you use the site and your preferences. This allows us to make the information you see on our site more promotional and targeted for you.

You can choose to be notified every time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

Third-party cookies

We may use third-party cookies on our site to monitor user preferences and tailor advertisements around their interests.

Changes

This privacy policy may be modified occasionally to maintain compliance with the law and to take into account any changes to our data collection process. We recommend our users to check our policy from time to time to ensure they are informed of any updates. If necessary, we can inform users by email of changes made to this policy.

Law modernizing legislative provisions on the protection of personal information

As part of the new Law modernizing legislative provisions on the protection of personal information (the “Law 25”), which comes into effect on September 22, 2022, we appoint Stéphane Bonin as responsible for the protection of our customers’ personal information. Stéphane Bonin will be among other things responsible for:

• In case of a privacy incident involving personal information:
• take reasonable steps to reduce the risks that harm may be caused to the persons concerned and prevent new incidents of the same nature from occurring;
• notify the Access to Information Commission (“CAI”) and the person concerned if the incident presents a serious risk of harm;
• keep a register of incidents, a copy of which must be sent to the CAI upon request.

Comply with the new framework for the communication of personal information without the consent of the person concerned for study, research or statistics purposes and in the context of a commercial transaction;

Conduct a privacy factor assessment (“PFA”) before communicating personal information without the consent of the persons concerned for study, research or statistics purposes;

Disclose to the CAI in advance the verification or confirmation of identity made by means of biometric characteristics or measures.

Here are the contact details of the person responsible:

Name: Stéphane Bonin and Louis-Charles Durocher

Title: Administrative Director and Administrator

Addresses:

410, rang de l’Anse, Berthierville, Qc, Canada, J0K 1A0

Email: admin@mrgcanada.com

 

Update: April 16, 2023